Sarah Noor founded the company in 2014 as a pursuit of her individual expression. Born and raised in London, Sarah fostered her love for fine jewellery while working alongside renowned goldsmiths and setters at Graff. She went on to create her own designs that were soon featured in numerous celebrated publications such as, British Vogue, Italian Vogue, Harper’s Bazaar, and many others. Her media recognition has triggered interest from stylists of A-list celebrities and high profile-clients. Today, she offers bespoke pieces, 18-karat fine jewelry, and fashion jewelry, each meticulously crafted to reflect the unique style of her clientele.